Business Valuation | Modernize Wealth

Knowing the Value of Your Business

If you have questions, or would like to discuss this further, we would love to hear from you; please email or call us at 480.346.1283.

Teaching Kids Finance | Modernize Wealth

Teaching Finance To Your Kids

Teaching Finance To Your Kids

Teaching your kids, or your grandkids, about money is one of the greatest gifts you can give them. In this short video, our CEO Brandon Hebert shares a few tips to get kids thinking the right way about $$ from an early age!

Emotional Bias Modernize Wealth

Understanding Behavioral Bias

Learning how emotions affect decisions can make you a better investor.

Here’s a question for you… “Are you a better-than-average driver?” We all put our hand up in the Modernize Wealth office! (Brandon certainly needs to put his hand back down!)

Chances are, you answered yes. That’s because nearly three-quarters of people think they are better-than-average drivers.[1] Besides being mathematically impossible, this statistic is an example of overconfidence — and is just one illustration of how certain biases can influence our thought patterns.

These behavioral biases sometimes help us make smart decisions. But they also can cloud our judgment and lead us to make irrational decisions. That’s especially true when it comes to investing. At a time when markets are down and it’s impossible to predict what tomorrow will look like, our perceptual distortions can make a difficult situation worse.

The good news is recent evidence suggests that we can learn to overcome these biases and improve our decision-making. But first we have to understand how they work.

Here’s a look at three of the most common behavioral biases that can impair our investment decisions.


You’ve fallen victim to anchoring when your emotional attachment to the past value of an investment keeps you from recognizing its present value. For example, let’s say you own stock that was recently selling for $100 per share but has since dropped to $60. But you may be anchored to that $100 figure, convinced that’s the right value for that stock. As a result, you may hold onto your stock convinced it will soon rebound. However, there’s no guarantee that it will.

When assessing your investments, ask yourself whether your evaluations are based on the current reality of the assets or your past feelings about them. Weigh the merits of keeping an investment based on current information and whether it’s still a good fit for your financial plan.

Recency Bias

Recency bias can lead to putting too much emphasis on the latest information — and often ignoring other important data. For example, say stocks begin to climb and that uptick inspires a surge in buying. As more investors pile on, prices climb even higher, surpassing historically expensive levels. Yet investors may ignore this red flag, assuming recent trends outweigh long-term data. However, bubbles like these can pop and falling prices can potentially leave investors with heavy losses.

You can avoid recency bias by taking a long-term approach to investing. Strategies such as dollar-cost averaging, when you make a series of regular investments regardless of the market’s ups and downs, can help erase the temptation to chase returns or panic when prices fall.


Confidence is useful and, in many cases, necessary. Investing a chunk of your income in the stock market takes confidence. And it’s confidence that allows you to keep risks in perspective and sit tight in a turbulent market rather than rushing to sell your assets and locking in losses.

But overconfidence can be dangerous. It can lead you to believe that you know better than experts, that you can predict market movements successfully (spoiler: you can’t), or that you can spot investment opportunities others have missed. Worst of all, it can lead to emotional decisions in response to market moves, such as buying when prices are high and selling when prices are low.

Combat a tendency toward overconfidence by basing investment decisions not on emotion, but on careful research. Once you’ve made a decision, stick with it and avoid the temptation to try to outsmart the market by jumping in and out of investments.

Recognize the Issue

Recognizing how behavioral biases influence investing can help you keep them in check. Like any aspect of life, once you recognize an issue, it becomes easier to create a plan to address and overcome it. As a result, you’ll be more likely to make investment decisions that align with your long-term financial plan — and to avoid the irrational decisions that may knock you off track from that plan.

Contact Modernize Wealth

It’s time to set behavioral biases aside and get on the path to creating generational wealth for your family. If you would like our help with creating a financial plan, and then staying on track with your investing, please give us a call at 480.346.1283 to schedule a discovery session, or use our contact form.

Choose to partner with the Modernize Wealth team and you will benefit from the experience of wealth management specialists who can deliver innovative investment strategies, as well as bespoke financial guidance that will help you keep your plans on track.



[1] AAA, “More Americans willing to ride in self-driving cars,” 2018.